Lesson #1: Guns
Forget today's gun amnesties and "Guns for Toys" drives. The NRA must look back on the 1950's with a wistful tear in its eye for those glorious days of the golden age of gun ownership. And every young lad was ready and willing to become a rootin' tootin' pistol packin' sharp-shooter, thanks to the encouragement of ads like these in the pages of Boys' Life, the magazine For All Boys as the cover proclaimed, with Over 1,750,000 Circulation. That's a lot of potential customers for the good folks at Winchester.
Of course Winchester wasn't alone in extolling the virtue of .22 caliber marksmanship. In the 1950's issues I own, gun and ammunition companies are the best represented of all Boys' Life advertisers.
Art chores on the first two strips shown here might be by Craig Flessel guesses TI list member Armando Mendez. "This is pure speculation on my part," he qualified, "maybe some other TI member will know."
I'm guessing the second two strips (from three years later) are by Tom Scheuer.
Both artists did work for an advertising art agency called Johnstone & Cushing, which specialized in comic strip-style advertising, and both did do work for Boy's Life during the 50's.