Tuesday, July 18, 2006
Comic Strip Advertising
Many readers will recall my post about advertising comic strip studio, Johnstone & Cushing - but there were other players in that field, as I've discovered from flipping through these old issues of Art Director & Studio News. The most prominent ads I found are from Don Komisarow Studios, but as with all mysteries, one clue seems to open the door to more questions than answers. Was Don Komisarow an artist? How many people actually worked at Don Komisarow Studios?
Based on the art in these ads, can anyone identify the style(s) as being that of any known comic book artist(s) of the day?
What must have been particularly galling for DKS at that time was that Johnstone and Cushing was running only tiny spot ads like those shown at left, peppered throughout each issue of AD&SN, yet they were not only getting tons of high-profile advertising clients, they were even getting mentioned in articles like this one for the redesign of Boys' Life magazine.
A distant third-runner was Vic Herman Studios, which ran the occassional (and by comparison, rather dull) small space ad in the back pages of AD&SN.