What is it about Haddon Sundblom's Santas? You just never get tired of them!But it would seem that Coke did - at least briefly - because this 1957 Santa (below) looks to be an effort to contemporize the Coke Santa, if only a little bit. The style, though still painterly, is more like something a Cooper Studio artist would do than anyone in the Sundblom Circle.
Well, I ain't buyin', and it looks like the public didn't either.Sundblom's Santa was back on the job as we can see in this 1959 ad. You don't mess with success!
* You can check out these images at full size in my Beverage Ads Flickr set.