The power of the atom certainly created a wealth of opportunities for the private sector. These days companies in the radiation business tend to focus on how their products and services benefit the consumer -- with nuclear medicine or nuclear energy for instance.
But back in the 50's many corporations were enthusiastically extolling the virtues of their atom bomb-making abilities...
...or using the "atomic wallop" of a guided missile that "thinks for itself" as a desirable comparison for the quality of their product. I'm thinking most PR firms today would recommend against that particular strategy!
Yes, nothing made the 50's consumer sigh with contentment quite like the sight of a beautifully lit landscape... with a nuclear warhead streaking through the sky on its way to obliterate some godless Commie stronghold.
Tomorrow: Meet the Enemy.
* All these images can be seen at full size in my Atomic Age Flickr set.