After reading Charlie's note that his clients on the long running series of ads for US Steel decided to introduce a woman spokesmodel, I knew I had to see some examples and hear what sounded like one of those classic ad industry stories.
Charlie generously complied, writing, "I can hear the wheels going when the steel and BBD&O execs got together...."
'nobody wants to look at steel products, plants, tractors, etc.! Let's introduce a pretty girl to soften things up....doesn't matter if she's out in a field or factory!'
"I took a slew of shots of a beautiful model, facing different directions, gesturing, smiling forever....and used those, almost forever!"
"She was really a gorgeous model....and I used her on many ads in the '50s and '60s. Cannot remember her name.....and of course she remained nameless on the steel ads. Just a fantasy of the ad execs of those days!"
"Today's ads are about as silly," Charlie concluded, "just 'up to date'."
My Charlie Allen Flickr set.