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Celebrating Illustration, Design, Cartoon and Comic Art of the Mid-20th Century

In Praise of the Little Things, Part 3

Wednesday, July 18, 2012

Yesterday we saw some tiny black & white battle scenes, originally published at just one by two inches. Today let's look at some more miniature illustrations - this time in colour and in what I'll describe broadly as a variety of "1950s storybook styles."

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First, here are five vignettes from a 1952 ad for M&Ms, also published at about one by two inches.

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Here's a 1957 ad for Dutch Boy Paints with some terrific little stylized spots...

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A 1950s ad for Telechron Timers...

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One of a series of ads by an artist named Calle (I have another one here). Does anyone know any more about him/her?

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Finally, a sweet little cartoony spot signed "W. Fitch" from this 1957 Dial soap ad...

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*If mid-century artwork of this type is your cup of tea, I have two sets on Flickr you'll want to explore:

Ads with Story Book Styles and Ads with Cartoon Elements

Enjoy!

5 comments

  1. I LOVE this style of advertising, it was so positive and cheerful. Everything looked like sparkling toys, no matter how boring the subject, even motor oil. I also think it really takes some imagination and talent to make food look delicious or desirable when you're drawing it, period, but many of these type of ads made all the food look like Christmas puddings and sugarplums, like something delightful. The name you've given it, "1950s storybook," is perfect.

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  2. Awesome!

    BTW Winnie Fitch is still active (last I heard)...

    http://www.imagekind.com/MemberProfile.aspx?MID=6dad356a-4dd4-4796-91a1-8bb00a3bbab9

    Here's a bit more of her...

    http://www.flickr.com/search/?w=7479514@N08&q=winnie%20fitch

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  3. Gaabi; thanks for that terrific comment - you described so succinctly what it is I find so charming about this kind of artwork. :^)

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  4. Glen; you're amazing! I've sent her an email -- here's hoping we get a reply! :^)

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  5. I too love this style. It truly is 50's storybook. The Little Golden Books I grew up on were done by inspired people like Mary Blair and Alice and Martin Provensen who were pioneers of this style. Thanks for introducing Winnie Fitch to the list of people I must research!

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