Here's another...

piece by Jones for Woman's Day - also from the early sixties. I'm not sure why Jones used a painterly approach for his Saturday Evening Post assignments but this more linear style for Woman's Day... perhaps it was a preference of the different art directors? Whatever the case, I love it!

This technique, where elements are dropped out instead of rendered, first brought to prominence by Al Parker and others in the early fifties, was still very much in style ten years later, and was still being taught to us at art school in the eighties. I notice it being used with great success by some of the hippest young illustrators even today and often wonder if they are operating intuitively or if they are aware of the style's legacy. Its a powerful reminder of the importance of negative space!