You know, I never had a Necco Wafer when I was a kid, but I've had friends tell me that they were awesome.Well friends, I'll have to trust you on that one - what I do know is that Necco Wafers ran some awesome ads, and not just at Christmas time. I've been setting some other Necco wafer ads aside for another time...No other candy company went to the trouble or expense of running such nice full-page, full colour ads in mainstream magazines, at least not for a "kids candy". Those Necco Wafers must have really been something else.
We'll be looking at some other candy ads before Christmas, but I wanted to showcase these on their own. You can see them at full size in my Retro Christmas Flickr set.