My OCD kicked in after yesterday's post so last night I found myself scouring the few magazines I have from 1947, looking for the P&G ad in which Ken Lay's "Betty" made her appearance.
I found plenty of Coby Whitmore illustrations - sometimes as many as four in a single issue of Ladies Home Journal - but no sign of "Betty".
What my search did reinforce was just how popular and prolific Whitmore was with both editors and advertisers during the late 1940's. Think about it: how many illustrators today or even back then could flip open a national magazine and see their signature on four illustrations throughout a given issue?!
Upon expanding my search to issues from '46 and '48 I did find this ad below for Ivory Snow (a Proctor & Gamble product) with a Whitmore signature attached. Could Ivory Snow have been the product for which Coby Whitmore painted "Betty"?
These pieces have joined plenty of other late 40's Whitmore illustrations in my Coby Whitmore Flickr set. Why not take a few minutes to go enjoy the work of this mid-20th century master?