Scroll down to yesterday's post and compare the style of those pieces to the ones you see here and it quickly becomes apparent that today's images are decidedly Old School. McCall's magazine AD, Otto Storch, chose well in selecting Tom Lovell and William A. Smith (respectively) for the two period pieces below. Their classical-looking painterly styles perfectly suit the historical subject matter they were commissioned to interpret.
The only thing is, I suspect period pieces and historical subject matter are just about the only things a magazine art director would have considered these talent artists for by the early 60's. Not the case ten years earlier. Both Lovell and Smith regularly illustrated contemporary subjects for all the major magazines.
What had changed?
In fact, much had changed, as Tom Watson pointed out in his comment on yesterday's post. And even the New School artists were looking elsewhere for work: paperback book covers, album covers, corporate reports, textbooks, subject-specific "fine art" gallery markets. These were the places that still wanted realistic styles in large volume. Magazine and advertising clients were embracing photography with an unprecedented fervor. And when they did call for illustration, it was more likely to be of the sort we'll look at on Monday.
*For the third piece in this historical series from the December '62 issue of McCall's, Otto Storch made an interesting choice to accompany the work of the two well known illustrators, Lovell and Smith. I was unfamiar with artist Adolf Dehn until now, but a quick internet search turned up this thorough biography and many example of his very appealing (what would you call it? "American Primitive"?) style.
Set alongside Lovell and Smith's pieces, I think it compliments the other two artist's work very nicely - and provides a bridge to the Decorative Styles we'll look at next week.