Kudos to the art director who sold the client on this approach - and to Dodge for going out on a limb by agreeing to such a unique presentation of their product line! This must surely have been a risky decision.
Risky because the style of these illustrations - as beautiful as I think it is - doesn't strike me as terribly appealing to what I imagine as the typical 1950s truck purchaser.
The three ads above were previously presented here on Today's Inspiration. Recently I unearthed two more of these gorgeous, innovatively executed ads.
Seeing that there was in fact a fairly large group of these ads, I searched online and discovered scans of even more images from the series!
What a spectacular series.
And what a beautiful and distinctive style!
And yet I have never come across it anywhere else... who could this mysterious artist have been?
And then I recalled the work of Albert Pucci, whom we recently looked at.
Could Pucci have been the artist behind the 1960 Dodge trucks campaign?
* Thanks to Flickr members Alden Jewell and thisisengage for providing the last two Dodge Trucks scans in today's post!