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Celebrating Illustration, Design, Cartoon and Comic Art of the Mid-20th Century

Charlie Allen's final CAWS ~ Part 2

Thursday, August 04, 2011

* Although Charlie intended this to be one long post, I'm splitting it into three parts and will present one part each day for the rest of this week. ~ Leif


Following... a couple of Chevrolet ads definitely not seen on previous CAWS.  The first, a B&W full page news ad... ice boat sailing on a frozen Minnesota lake.  My idea of it anyway, not having witnessed the sport.  

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My 'Canadian' daughter lives in similar winter conditions in Ontario where 20 to 30 degrees below zero are normal temps in January.  

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The second Chevrolet example, a color magazine ad, is one I've kept under cover for years.  A 1957 Chevrolet sedan in the improbable moment of passing an oncoming tour bus, whose passengers are all admiring the Chevrolet in the mili-seconds of visual contact!  

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The car is an unfortunate color of yellow green.  

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To top it off, the figures in the car were the last to be completed, and therefore the most rushed.  Not my favorite Chevy ad.

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After Chevy, we go to the Walker Deluxe whiskey ad... I'm pretty sure scheduled for a Sunday supplement ad in newspapers. Scanned in two parts, and I believe from the late 50's, this could be a repeat.  

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The  characters in this case had to be so 'cool'...

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... reminding us that ads and human nature never really change.  

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I think it's called snob appeal.  

* Concluded tomorrow

1 comment

  1. Marvelous Charlie!

    I can look at them pictures for ever...

    ReplyDelete

 

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